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Businesses don’t succeed by chance — they succeed when leadership capability is strong.

What We Do

Qi Performance exists to help organisations succeed by aligning leadership capability with what the business really needs — now and into the future.

We focus on senior leaders and leadership teams, where clarity, alignment, and capability have the greatest impact.

This isn’t about generic development. It’s about building the strategic leadership capability that enables performance today, drives transformation, and sustains long-term results — even in the most complex environments.

Who We Work With

We work with senior leaders and leadership teams who are already making a difference and want to take it further — as well as those who know they want to make a bigger impact, but need help figuring out how.

They take leadership seriously. They know that how they lead and how their team works together is as critical as delivering a budget or hitting a target.

They’re self-aware, open, and curious. They don’t expect magic wands, but they do want real, grounded support that helps them lead well — and grow in ways that create lasting positive impact.

How We Help

Leadership Team Design – Getting the right people in the right roles with clarity and purpose
Executive Coaching – Supporting leaders through growth, complexity, or change
Team Effectiveness – Strengthening trust, alignment, and collective performance

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“Working with Qi Performance is energising, thought-provoking, and grounded in the realities of your business.”

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About Nicki

I founded Qi Performance because I care deeply about how leadership shapes both the performance of a business and the experience of work.

I’ve spent over 15 years in senior HR roles within complex multinationals, led major transformations, and worked as the HR lead within executive teams navigating growth, restructure, and reinvention.

In 2016, I established Qi Performance to specialise in leadership effectiveness — helping organisations align leadership capability with business strategy.

Since then, I’ve worked with CEOs and senior teams across the UK, Europe, North America, and China.

My work is grounded in real-world leadership and business performance. I bring together strategic insight, behavioural science, and deep leadership development expertise — including 1:1 coaching and team effectiveness — to help leaders lead well, in context.
 

Why Qi Exists

Qi Performance wasn’t built to follow the traditional path. It was born from years inside complex, high-pressure environments — working as a senior leader alongside senior leaders — seeing what helped performance and what held it back.

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How We Help

We help organisations build the leadership they need to perform, adapt, and grow — by strengthening the capability, mindset, and effectiveness of their most senior people.

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WELL-TESTED METHODOLOGIES 

“I consider myself extremely fortunate to have worked with Nicki over the past years. Her coaching has allowed me to take the necessary distance from my day-to-day responsibilities, to recognize some of my own contradictions, and to finally invest in areas that truly matter to me but where I struggled to dedicate time. Nicki consistently brought an impressive and highly professional combination of listening skills and well-tested methodologies. Her guidance has not only supported me in finding clarity, but also in building the resilience and focus required to grow as a leader. I do now feel more confident in my strengths, more effective in my professional practice, and, beyond that, a better version of myself as a man.”

Lilian Leroux

Chief Strategy & Sustainability Officer,

Wabtec Corporation

FRESH, DIRECT, PEOPLE-CENTRED COACHING

“I’ve been working with Executive Coach Nicki Crossland since 2010, both in terms of her providing individual leadership coaching to my executive team members but also as a team coach at times of transformational change. Nicki consistently impresses in providing fresh, direct, people-centred coaching to drive collective and individual improvement in leadership.”

Jon Shaw

Engineering Delivery Director,
BAE Systems Submarines

TRANSFORMATIVE - LIFE CHANGING EFFECT

“Nicki is not just any coach, she has a transformative - life changing effect. She combines knowledge in a vast array of tools and technics, a personal equally vast experience of her own in the world of business and top management with a powerful level of emotional intelligence. She draws on all of these to help you find your strengths and live your passions to the fullest extent. She has been one of the most impactful persons on me to cross my path.”

Josée Ouellet
VP Services North America,
Alstom

Latest Posts

When You Are in a Leadership Position, You Have a Responsibility to Be Better Tomorrow Than You Are Today
October 23, 2025

When You Are in a Leadership Position, You Have a Responsibility to Be Better Tomorrow Than You Are Today

Leadership isn’t static. And when you’re in a leadership position, it comes with responsibilities that people don’t often talk about openly.

What Did They Say When You Spoke to Them About It?
October 16, 2025

What Did They Say When You Spoke to Them About It?

One of the greatest leaders I’ve worked with - Kenny Wilson - had a phrase he used often with the senior leadership team.

I’m Not Your Mother
October 15, 2025

I’m Not Your Mother

I’ve lost count of how many times I’ve walked into a room and been greeted with a variation of “Better watch what we say - HR’s here.” 

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